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Instacart Ads

Consumer Insights — The State of Produce

Instacart has a wealth of anonymized and aggregated data from millions of receipts that can tell us what products are being bought, how frequently, and how they’re being found on the Instacart marketplace. We can...

Apr 26, 2021

Read time: 5 min

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Instacart Ads

Taking the Long View: Instacart Consumer Insights

In this article we look at the benefits of longitudinal analysis over snapshots, examine how the Instacart platform enables this kind of analysis, and cite some examples of insights pulled from the marketplace. Traditionally, the...

Apr 26, 2021

Read time: 4 min

Instacart Grocery Shopping

Instacart Ads

Online Grocery — The Big Picture

In our Beyond the Basics series, we dive a little deeper into some of the recurring themes that have surfaced in our conversations with brands and advertisers. Each article in the series examines a particular...

Apr 26, 2021

Read time: 4 min

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Instacart Ads

Consumer Insights — A Look at Dry January

As the leading online grocery platform in North America, powered by one of the largest digital grocery catalogs in the world, Instacart is able to offer brand partners insights on consumers’ online shopping patterns across...

Apr 26, 2021

Read time: 6 min