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Instacart Ads

What’s in the Basket? Instacart Ads Webinar Recap

In this article we go over some of the data and insights shared by Brian Gillis, director of CPG Insights, during our last webinar and offer a sneak peek into June’s webinar on ‘path to...

Aug 18, 2021

Read time: 4 min

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Instacart Ads

Featured Product Ad Strategy for Winning on Instacart

In this article, we examine what a best-in-class Featured Product strategy for advertising on Instacart marketplace looks like. Then we’ll provide some steps you can take right now to optimize your Featured Product campaigns. When...

Aug 18, 2021

Read time: 8 min

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Instacart Ads

Advertising on Instacart 101: Where Do My Ads Show?

In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands...

Aug 18, 2021

Read time: 4 min

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Instacart Ads

Instacart Advertising 101: Analytics. Driving with Directions

In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands...

Aug 18, 2021

Read time: 5 min

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Instacart Ads

Advertising on Instacart 101: Paid Search, PPC, CPC?

In the Advertising on Instacart 101 series, we introduce readers to Instacart Ads, look at some key concepts, and talk about the value they can provide brands of all sizes — from emerging challenger brands...

Aug 18, 2021

Read time: 4 min

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Instacart Ads

Our Fluffy Friends — Pet Care Trends on the Instacart Marketplace

As the leading online grocery platform in North America, Instacart is able to offer brands aggregated, anonymized consumer insights about online shopping patterns across the U.S. and Canada. This data includes insight into what consumers...

Aug 12, 2021

Read time: 8 min

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Instacart Ads

Working with Instacart Ads: No Cow + Perpetua Success Story

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. In this article, we look...

Aug 3, 2021

Read time: 3 min

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Instacart Ads

Instacart Ads Click Credit Program: Apply to Participate

Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart. Instacart Ads uses a cost-per-click (CPC) pricing...

Jul 27, 2021

Read time: 3 min