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Instacart Ads

Drive efficiencies and engagement with smart budgeting technology

Drive efficiencies and engagement with smart budgeting technology We're excited to announce smart budgeting, a new feature that better aligns when your ads serve with when consumers are shopping for products like yours, so you're...

Nov 24, 2025

Read time: 3 min

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Instacart Ads

MALK Organics Finds Success with Sprouts via Instacart Ads

MALK Organics, a rapidly growing leader in clean-label, plant-based milk alternatives, is setting a new standard in grocery aisles across the country. With a steadfast belief that less is more—and more delicious , MALK crafts...

Oct 23, 2025

Read time: 5 min

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Instacart Ads

Introducing Out-of-Aisle Impressions: A Game-Changer for CPG Brands

Instacart has launched a new upper-funnel metric called out-of-aisle impressions %. This new measurement helps brands understand their extended advertising reach on Instacart to complementary aisles when brands run recipes and occasions ads. It is...

Aug 11, 2025

Read time: 4 min