Instacart in California

Expanding access and delivering opportunity to Californians

Instacart has proudly served California residents since 2012. Every day, we help California families access the nutritious food they need, and in the process, we’re creating economic opportunities for individuals and local businesses across the Golden State. Discover the impact below.

Expanding access to nutritious food for California families

We’re committed to ensuring every family and community in California can access the nutritious food they need. We now offer EBT SNAP payments for more than 3,000 stores across the state, covering nearly 95% of California households. We’re proud to partner with those retailers and local nonprofits to fight hunger and nutrition insecurity across the state.

We also believe in the power of food to improve health outcomes. In 2025, Instacart partnered with the UCSF Helen Diller Family Comprehensive Cancer Center and Stanford Cancer Institute to support cancer survivors who are experiencing food insecurity. By utilizing Instacart’s Fresh Funds tool, the study aims to better understand the nutrition needs of cancer survivors and explore innovative approaches to improving nutrition security for underserved communities, aligning with UCSF's mission to enhance community health and well-being.

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Our partners include:

 

nvcsredwood empireImpact Feeding AmericaHealth Education Council logoSF Marin logoAlta Dena Odyssey Always
Helping local California businesses thrive image

Helping local California businesses thrive

We build innovative technologies that help California grocers and retailers bring their businesses online and serve their local communities. We also work closely with emerging, entrepreneurial food brands across the state, helping them reach new customers. In the process, we’re helping Golden State businesses grow and create more jobs for Californians.

260+
10,000+
32,210+
California Retail Banners
Stores Across California
Grocery Jobs Created in California

Delivering for the shopper community in California

Every day, across California hoppers help their communities share love through food. We’re committed to providing more than 96,000 Instacart shoppers in the state the same level of support they give customers every day. This includes:

  • Flexibility to shop whenever and wherever is best for their schedule
  • Rapid access to earnings with instant cashouts
  • A first-of-its-kind zeroed-out tip protection program
  • Real-time safety alerts and safety toolkits
  • Cart Star rewards, featuring cash-back on gas and discounted backup care for children, pets or seniors
delivering for the shopper community in california

Resources

Instacart Overview

Introduction to Instacart

A brief overview of Instacart’s mission, business and partnerships.

Instacart’s 2023 Economic Impact Report

An analysis of Instacart’s economic impact for retailers, brands, shoppers, and customers.

Expanding Access to Nutritious Food

Introduction to Instacart Health

A brief overview of the Instacart Health initiative and related products, partnerships and policy advocacy.

Instacart Health Policy Agenda

Instacart’s policy priorities and advocacy commitments related to hunger, nutrition and health.

Helping Local Business Thrive

Executive Summary: Study on Instacart’s Grocery Industry Impact

Summary of 2021 NERA research on the Instacart effect on grocer revenue and job creation

Instacart Business One-Pager

A brief overview of Instacart Business and Instacart's history of supporting small businesses

Delivering for the Shopper Community

National Shopper Survey

A brief overview of shopper demographics, sentiment, and motivations.