Instacart in Minnesota
Expanding access and delivering opportunity to Minnesotans
Instacart has proudly served Minnesota residents since 2015. Every day, we help Minnesota families access the nutritious food they need, and in the process, we’re creating economic opportunities for individuals and local businesses across the state. Discover the impact below.
Feb 2, 2024
Hy-Vee leverages Instacart for same-day fulfillment
Read moreHy-Vee Inc. is expanding its partnership with Instacart to power same-day delivery directly through its websites and apps, including HyVeeDeals.com and Aisles Online. By leveraging Instacart’s Fulfillment as a Service (FaaS) technology, Hy-Vee can meet growing demand while also accepting EBT SNAP payments online, enhancing convenience for customers across its 550 Midwest stores.
Nov 21, 2024
Instacart Makes Getting Groceries Even More Accessible With New SNAP Eligibility Screener Tool
Read moreSan Francisco-based Instacart announced a new screener tool for determining SNAP eligibility. The tool lets people nationwide quickly and anonymously check whether they may be eligible for SNAP benefits in less than 60 seconds and easily find relevant state resources to enroll.
Mar 18, 2025
Instacart announces AI tool Smart Shop to help consumers shop healthier, according to dietary needs
Read moreInstacart announced a new feature, Smart Shop, that helps customers filter their shopping experience based on unique health and dietary needs. This includes settings for 14 dietary preferences, including gluten-free, high protein, low carb, organic, and preservative-free, and more than 30 item-level Health Tags that help consumers filter for items based on specific nutrition attributes as they shop.
Expanding access to nutritious food for Minnesota families
We’re committed to ensuring every family and community in Minnesota can access the nutritious food they need. We now offer EBT SNAP payments for more than 321 stores across the state, covering nearly 88% of Minnesota households. We’re proud to partner with those retailers and local nonprofits to fight hunger and nutrition insecurity across the state.
Helping local Minnesota businesses thrive
We build innovative technologies that help Minnesota grocers and retailers bring their businesses online and serve their local communities. We also work closely with emerging, entrepreneurial food brands across the state, helping them reach new customers. In the process, we’re helping local businesses grow and create more jobs for Minnesotans.
Delivering for the shopper community in Minnesota
Every day, across Minnesota, shoppers help their communities share love through food. We’re committed to providing more than 11,000 Instacart shoppers in the state the same level of support they give customers every day. This includes:
- Flexibility to shop whenever and wherever is best for their schedule
- Rapid access to earnings with instant cashouts
- A first-of-its-kind zeroed-out tip protection program
- Real-time safety alerts and safety toolkits
- Cart Star rewards, featuring cash-back on gas and discounted backup care for children, pets or seniors
I would order groceries for my grandmother, and then decided why not be a shopper so that I could help people. I take that same care with the people I shop for. Everybody's my grandma.
Miesha
Instacart Shopper, Minneapolis
Resources
Instacart Overview
Introduction to Instacart
A brief overview of Instacart’s mission, business and partnerships.
Instacart’s 2023 Economic Impact Report
An analysis of Instacart’s economic impact for retailers, brands, shoppers, and customers.
Expanding Access to Nutritious Food
Introduction to Instacart Health
A brief overview of the Instacart Health initiative and related products, partnerships and policy advocacy.
Instacart Health Policy Agenda
Instacart’s policy priorities and advocacy commitments related to hunger, nutrition and health.
Helping Local Business Thrive
Executive Summary: Study on Instacart’s Grocery Industry Impact
Summary of 2021 NERA research on the Instacart effect on grocer revenue and job creation
Instacart Business One-Pager
A brief overview of Instacart Business and Instacart's history of supporting small businesses
Delivering for the Shopper Community
National Shopper Survey
A brief overview of shopper demographics, sentiment, and motivations.