California Olive Ranch Cultivates Growth with Instacart Advertising

California Olive Ranch, the leading grower of olives for extra virgin olive oil in California, has seen remarkable results from its increased focus on Instacart Ads, strengthening its presence in the rapidly evolving digital grocery space. Since 1998, California Olive Ranch has pioneered sustainable farming, innovative harvesting, and state-of-the-art production, earning its place as a trusted staple in kitchens and restaurants nationwide. Boasting a multi-category product line-up, including extra virgin olive oil (EVOO) and EVOO-based vinaigrettes, the brand is committed to quality, sustainability and culinary excellence.

Elevating olive oil visibility at the digital shelf

Recognizing a shift in consumer shopping behaviors towards ecommerce and same-day grocery delivery, California Olive Ranch ramped up its Instacart advertising as part of a broader marketing surge over the past year. Alexa Reisen, Senior Manager Performance Marketing, explains, “Instacart offers a unique opportunity to influence shoppers at the point of sale, which is crucial in a category like olive oil, where consumer education and visibility drive choice. Our goal was to boost digital shelf presence, expand brand awareness, and accelerate growth with our key retail partners.”

Performance-driven results across the board

Since amplifying its Instacart investment, California Olive Ranch has achieved strong outcomes across primary growth metrics—namely, notable increases in new-to-brand sales, incremental sales lift, and higher market share within the olive oil category. Through strategic targeting and continuous optimization, the brand has further increased conversion rates on promoted products and reached previously untapped households. “The ability to refine bids and target effectively has made Instacart a proven growth driver for our business,” says Reisen.

Collaboration and agility fuel success

California Olive Ranch credits much of this success to a collaborative and data-driven partnership with Instacart’s team. Together, they have fine-tuned marketplace media strategies, identified vital keyword opportunities, and embraced a test-and-learn approach. “Strong strategic planning, transparent performance reporting, and agile support have enabled us to campaign smarter and adapt quickly to marketplace dynamics,” Reisen notes. The result is enhanced effectiveness, from actionable category insights to swift campaign optimization.

Strategic role within broader marketing efforts

Instacart now plays a key role in California Olive Ranch’s full-funnel marketing strategy. “The platform allows us to capture high-intent shoppers at precisely the right moment, reinforcing our brand messaging right before conversion,” Reisen shares. As both an everyday staple and a premium kitchen upgrade, olive oil demands digital shelf presence—and Instacart is central to winning those crucial decisions.

Ecommerce plays an increasing role in growth

For California Olive Ranch, ecommerce is playing an increasing role in growth. Online channels like Instacart are increasingly important for stock-up occasions, fostering new product discovery, and driving premium trade-up. “Consumers are now comfortable purchasing pantry essentials online, and we’ve seen sustained growth in digital basket penetration,” Reisen observes.

Scaling Success and Innovation

The road ahead is paved with further ambitions for California Olive Ranch: expanding high-performing campaigns, deepening new-to-brand acquisition, and leveraging insights to fuel innovation and marketing initiatives. As Reisen affirms, “Instacart will remain a vital partner as we accelerate ecommerce growth, build brand equity, and sustain our performance momentum.”

California Olive Ranch’s journey on Instacart underscores how innovative products—paired with data-driven digital strategies—can unlock powerful new growth opportunities. For CPG brands seeking measurable, performance-driven results, Instacart continues to emerge as a preferred digital retail media platform.

^{Prior results do not guarantee future outcomes.}   

^{This post contains third-party claims and advertisements. Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.}  

^{Looking to advertise with Instacart? Get started here.}