Data & Trends
Love Is in the Cart: What Instacart Data Reveals About Valentine’s Day Gifting
Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower and chocolate deliveries. Classic Valentine’s gifts still reign supreme. On February 14, Fresh Cut Roses (+1,933%), Combination Flower Bouquets (+1,459%), and Stuffed Animals (+1,867%) all surged well above their yearly...
Feb 4, 2026
Read time: 7 min