Instacart Reveals Most Popular Hot Sauces for National Hot Sauce Day 2020

Is there a more fiery debate than which hot sauce is the “best?”
For the second year running, Instacart dug into its annual purchase data to put the fiery debate to rest ahead of National Hot Sauce Day (Jan 22).

So, how do the results differ from last year’s list? Here’s the spicy scoop…
- Frank’s is on fire! The Whole30-compliant hot sauce is new to the throne this year, unseating last year’s #1, Cholula
- Huy Fong Foods’ Sriracha, Tabasco, Tapatio, and Crystal remain steady in people’s carts this year — holding spots 3, 4, 5 and 8 respectively
- Texas Pete is demoted from 6th to 7th place this year as ALDI’s Burman’s brand, a newcomer to the list, swoops into 6th place
- Similarly, Taco Bell is pushed from 9th to 10th most popular with the addition of Louisiana as a top-10 brand
- Last year’s list included La Costeña and Ninja Squirrel in 7th and 10th place, but with the addition of Burman’s and Louisiana, the brands didn’t make the cut this year.
Did your favorites make the list?
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Instacart is the leading grocery technology company in North America, partnering with more than 1,800 national, regional, and local retail banners to deliver from more than 100,000 stores across more than 15,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.
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