Introducing the First-Ever Instacart Emerging Brand List

Shop the Fastest-Growing Emerging Brands on Instacart in 2022

Today, Instacart works with over 5,500 brand partners to build the tools they need to reach new customers, and help consumers find products we know they’ll love. With Instacart Ads, we offer brands of all sizes - from established consumer favorites to up-and-coming small businesses - an equal advertising opportunity among the millions of items available from Instacart’s more than 1,000 retail banner partners. 

With a presence across more than 75,000 retail partner stores in North America, we believe Instacart has one of the best platforms to help emerging brands grow. Smaller, newer CPG brands are working hard to break into a crowded industry, find the right audience, improve awareness, and grow their distribution – all while managing limited ad budgets and competing with well-funded legacy brands. Over the last few years, we've been working with small brands to design flexible, accessible, affordable tools to amplify their products on Instacart. 

Across the Instacart Marketplace, these emerging brands are creating and sharing exciting new products and - most importantly - growing their brands and businesses on Instacart. 

In the spirit of discovery, inspiration, and supporting small businesses this holiday season, our insights team leveraged sales velocity metrics to identify the 75 fastest-growing emerging brands of 2022 on Instacart. On this year’s list you’ll find lots of innovative options in the better-for-you category, including vegetarian meals from brands like Tattooed Chef, and allergen-free snacks from MadeGood and Love Corn, to sparkling beverages that pack a little extra punch – like a collagen boost in SkinTe and prebiotics in Poppi. 

Whether you’re looking for easy dinner ideas, a new treat to shake the winter doldrums, or products that make great stocking stuffers, there’s something for everyone! 

Discover all 75 of Instacart’s fastest-growing emerging brands of 2022 below, and shop them here on Instacart through your favorite retailers.

1. Slate Milk
2. Tattooed Chef
3. Liquid Death
4. Snapdragon Foods
5. MadeGood
6. Genius Gourmet
7. Truff
8. Good Good
9. Blue Sky Family Farms
10. Poppi
11. Mason Dixie Foods
12. Serenity Kids
13. Cappellos
14. Egglife
15. Smart Sweets
16. Love Corn
17. Alpha Foods
18. SkinTe
19. Reveal Pet Food
20. Avaline Wine
21. Dream Pops
22. Impossible Foods
23. Ripple Foods
24. Bare Bones
25. Lily’s Toaster Grills
26. Momeez Choice
27. Strong Roots
28. Repurpose
29. Cerebelly
30. IQ Bar
31. Wilde Chips
32. NuTrail
33. Spudsy
34. TruFru
35. Mighty Spark
36. Mush Foods
37. The New Primal
38. That’s it.
39. Brekki Overnight Oats
40. Munk Pack
41. DUDE Products
42. Portland Pet Food Co.
43. Roar Organic
44. Kevin’s Natural Foods
45. Unreal Deli
46. Belgian Boys
47. Ocean’s Halo
48. Oh Snap! Pickling Co
49. Alani Nutrition
50. Vive Organic
51. Flying Embers
52. Banza
53. Suja Juice
54. Mike’s Hot Honey
55. Seal the Seasons
56. Catalina Crunch
57. Unreal
58. Lesser Evil Snacks
59. Halo Top
60. Love Beets
61. HighKey Snacks
62. FitCrunch
63. Proud Source Water
64. Gotham Greens
65. Youtheory
66. The Jackfruit Company
67. Biolyte
68. Aloha
69. Palmini
70. I and Love and You
71. Daring
72. WTRMLN WTR
73. Quinn Snacks
74. Once Upon a Farm
75. BEAR Snacks

Throughout 2022, we’ve continued to create more ways for brands to inspire and connect with consumers throughout the shopping journey. Early this year, we announced display ads, which enable brands to promote creative content to inspire discovery. We also launched page templates – customizable shoppable destinations from on or off Instacart, where consumers can explore a brand’s product portfolio available from their favorite retailers. And most recently with shoppable video and shoppable display ads, brands can inspire consumers with branded storytelling, video, and imagery, coupled with seamless add-to-cart functionality.

This year we also introduced an enhanced ad buying experience that puts marketing objectives front and center in Instacart’s self-service Ads Manager, and a new promotions offering. These updates simplify the setup and management process of running Instacart ad campaigns. Ads Manager and our ads product suite help our brand partners, especially our smaller brand partners, make informed decisions to meet their campaign objectives, while managing all the complex elements of growing a newer business. 

Methodology: This analysis is based on YoY sales velocity growth and limited to certain brands based on age, sales, distribution and investment threshold. YoY sales velocity growth is calculated by: (Q1 to Q3 2022 Sales per Instacart Weighted Distribution / Q1 to Q3 2021 Sales per Instacart Weighted Distribution) -1. Please visit our blog to learn more about measuring distribution and velocity on Instacart.