Data & Trends

Data & Trends

Key Takeaways: Pepperoni is America’s undisputed favorite slice. It accounted for 43% of all frozen pizza items sold in 2025 – more than cheese and supreme combined – making it the clear champion of pizza...

Data & Trends

Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower...

Data & Trends

Key Highlights for Big Game Snack Data: Chips and dips are the undisputed Big Game MVPs , with the share of orders well above the yearly average for Tortilla Chips (+106%), Salsas (+96%), and shelf-stable...

Data & Trends

As 2026 heats up, Instacart is once again diving into the data to uncover the sauciest trends showing up in kitchens across the U.S. for National Hot Sauce Day (January 22nd). From classic cayenne favorites...

Data & Trends

As we trade turkey and cranberry sauce for candy canes and twinkling lights, households across the country are gearing up for another food-centric celebration: Christmas ! Using Instacart data from 2024, we explored the festive...

Data & Trends

As the air turns crisp and kitchens across the country start to hum with the sounds of Thanksgiving prep , one dessert takes center stage: pie! From the seasonal warmth of pumpkin to the sticky...

Data & Trends

These days, Halloween doesn’t wait for October — the season seems to sneak up sooner and sooner. From candy corn to cobwebs, consumers dive into the festivities well before pumpkins take over porches and store...

Data & Trends

A lot goes into preparing for Thanksgiving, one of the most highly anticipated food-centric holidays of the year — the elaborate feast, holiday decor, festive traditions, and spending time with loved ones, which means traveling...

Data & Trends

From crunchy spears to tangy cocktails, pickles are having a moment. Whether you’re enjoying pickles in surprising combinations like a new sorbet , cooling down with a briny slush , or sipping on a pickletini...