Data & Trends

Data & Trends

As we trade turkey and cranberry sauce for candy canes and twinkling lights, households across the country are gearing up for another food-centric celebration: Christmas ! Using Instacart data from 2024, we explored the festive...

Data & Trends

As the air turns crisp and kitchens across the country start to hum with the sounds of Thanksgiving prep , one dessert takes center stage: pie! From the seasonal warmth of pumpkin to the sticky...

Data & Trends

These days, Halloween doesn’t wait for October — the season seems to sneak up sooner and sooner. From candy corn to cobwebs, consumers dive into the festivities well before pumpkins take over porches and store...

Data & Trends

A lot goes into preparing for Thanksgiving, one of the most highly anticipated food-centric holidays of the year — the elaborate feast, holiday decor, festive traditions, and spending time with loved ones, which means traveling...

Data & Trends

From crunchy spears to tangy cocktails, pickles are having a moment. Whether you’re enjoying pickles in surprising combinations like a new sorbet , cooling down with a briny slush , or sipping on a pickletini...

Data & Trends

While we’re still in the thick of summer, many are already looking forward to what they consider the best time of year: pumpkin spice season. This iconic fall flavor often makes its debut while it’s...

Data & Trends

When the summer heat peaks, Americans turn to a beloved classic to stay cool: ice cream. As a toast to National Ice Cream Day on July 20, we’ve got the scoop on how people satisfy...

Data & Trends

As backyard grills fire up and coolers get packed for long afternoons in the sun, the Fourth of July remains one of America’s most festive and flavorful holidays. To celebrate, Instacart dug into purchase data...

Data & Trends

Raise a glass—or grab your favorite snack! With summer around the corner, socializing is about to be back in full swing. That’s why we’re excited to introduce Fizz , a new 21+ app that makes...