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Instacart Ads

Reckitt Achieves 16.5% Incremental Sales Lift from Instacart Ads

Reckitt’s sales lift test proved a 16.5% incremental sales lift* from their sponsored product ads and a positive incremental return on ad spend (ROAS) result. Reckitt is the company behind many recognizable and trusted brands...

May 5, 2023

Read time: 3 min

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Instacart Ads

Premium Placements on the Digital Shelf

In this article we talk about the digital shelf, compare the similarities between it and the physical shelves in brick-and-mortar stores, and reveal some insights on consumer behavior which debunk an early eCommerce myth that...

May 3, 2023

Read time: 4 min

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Instacart Ads

Winning Takeout Customers One Cart at a Time

Premium frozen meals, like those from Deep Indian Kitchen, are seeing wins as consumers look for value from the grocery industry There are undoubtedly some great benefits to getting takeout — no shopping for ingredients,...

May 1, 2023

Read time: 5 min

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Instacart Ads

McCormick + Flywheel Win Share Ahead of Crucial Period

In this success story about working with Instacart Ads, we look at how McCormick partnered with Flywheel to win share on Instacart in a competitive landscape McCormick, the makers of Frank’s RedHot Hot Sauce, and...

Apr 26, 2023

Read time: 3 min

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Instacart Ads

Red Bull Energizes Single-Can Sales with Impulse

Adopting impulse for sponsored product ads, Red Bull was able to drive sales and increase market share in single-can energy drinks We recently released impulse for sponsored product ads , a new solution for our...

Apr 25, 2023

Read time: 3 min

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Instacart Ads

Launching Instacart Ads Academy — Register Now!

A new self-paced learning program covering Instacart Ads is now freely available At Instacart, we look to empower our partners and stakeholders with technology and expertise to achieve great things. Recently , we developed a...

Apr 19, 2023

Read time: 2 min

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Instacart Ads

Bachan’s + Instacart — A Growing Partnership

In this success story about working with Instacart Ads, we spotlight Bachan’s approach combining traditional recipes with online marketing Bachan’s was founded in 2019 by Justin Gill to take his family’s multi-generational recipes for Japanese...

Apr 18, 2023

Read time: 3 min