Food Trends for 2025: Gut Health, Global Flavors and More Explained

Ever wonder what's going to be on your plate next year? At Instacart, we're not just about getting your groceries delivered — we're also food trend detectives. We dive deep into our 2024 purchase data to get a real, unfiltered peek into what folks are putting in their carts.

So, what's cooking for 2025? We've sifted through the numbers and combined them with a dash of social media buzz and a sprinkle of industry know-how to bring you the inside scoop. 

This article guides you through the food trends set to take over your grocery list. From pre- and probiotic goodies to global flavor adventures, we're here to break down the dishes and ingredients about to make a splash. Get ready to explore the exciting — and sometimes surprising — food trends shaping our future meals.

The surge of mindful nourishment

As lifestyles become increasingly busier, individuals seek streamlined ways to incorporate health and wellness into their daily routines. This shift toward mindful nourishment emphasizes convenient solutions that support overall well-being without sacrificing time or ease. From quick meal prep to simplified ingredient sourcing, the focus is on making mindful choices accessible and manageable for busy lives.

The rise of prebiotic and probiotic products

Prebiotic and probiotic drinks have seen a significant increase in popularity, with a robust 58% year-over-year category growth, indicating strong consumer interest.

Folks are looking for convenient options for their daily routines. This includes simple substitutions, such as choosing a probiotic soda instead of a regular one. Probiotics are live microorganisms, often bacteria, and prebiotics are non-digestible fibers that serve as food for those microorganisms. Given the significant category growth observed, this trend will likely continue throughout the year, with even more consumers opting for prebiotic and probiotic drinks.

The convenience of these drinks is a major factor in their popularity. They enable consumers to incorporate them easily into their daily lives without requiring extensive dietary changes. This accessibility has contributed to a shift away from traditional sodas as individuals seek beverage alternatives. 

How to try it: Incorporate a prebiotic or probiotic drink into your daily routine.

The revival of non-alcoholic beverages

The non-alcoholic spirits trend is experiencing a significant popularity surge, reshaping social norms and consumer habits. Alternatives such as non-alcoholic beers, wines and spirits are becoming increasingly prominent. Data indicates a notable increase in orders containing canned non-alcoholic cocktails (+404%), non-alcoholic spirits (+129%), non-alcoholic wines (+28%) and non-alcoholic beers (+17%) over the past year.

Younger generations, particularly Gen Z and millennials, are driving this trend. They are more inclined to explore non-alcoholic options in social settings and as a way to unwind. This shift reflects a changing social landscape. Non-alcoholic beverages and mocktails allow everyone to participate in the shared social experience of enjoying a drink.

How to try it: Taste test a variety of non-alcoholic beverages, including canned non-alcoholic cocktails, spirits, wines and beers.

Unveiling the versatility of protein

Increasing protein intake has gained traction on social media, influencing food choices and purchasing habits. This trend has contributed to a resurgence in the popularity of cottage cheese, with a 17% increase in purchase share observed in 2024. 

The versatility of cottage cheese is a key factor in its renewed appeal. It's being incorporated into a variety of recipes, from being blended into ice cream and added to smoothies to becoming a key ingredient in viral flatbread creations that have captured online attention.

Additionally, there has been a 6% increase in protein-rich Greek and Icelandic yogurt purchases. These yogurts, known for their thick texture, are used in various ways, from breakfast bowls to savory dips. This growth, alongside the cottage cheese trend, underscores a broader interest in food items with simple, transparent ingredients.

How to try it: Incorporate cottage cheese or Greek yogurt into your favorite recipes for high-protein meals.

Turmeric takes center stage

Turmeric-based beverages are experiencing a notable rise in popularity, reflecting a growing consumer interest in incorporating this ingredient into their daily routines. This trend is evident in the expanding market for packaged turmeric-based drinks, including teas, lattes, juices and sparkling waters. The availability of these beverages is increasing, with various brands offering diverse formulations and flavor profiles.  

This growth is likely driven by a consumer preference for functional food and beverages, leading to an increased variety of available options, including vegan and sugar-free formulations. Retail channels, including online platforms and supermarkets, are expanding their offerings to meet this growing demand.

How to try it: Experiment with turmeric teas, juices, lattes or sparkling waters to discover your preferred flavors and formats.

The rise of functional mushrooms

Functional mushrooms, such as lion's mane and reishi, are gaining increased attention within the food and beverage industry. These mushrooms are being incorporated into a variety of products, reflecting a growing consumer interest in exploring diverse ingredients. 

The market for these mushrooms is experiencing significant expansion, with the global market size valued at $35.74 billion in 2024 and projected to reach $76.35 billion by 2033. This projected growth indicates a rising demand for products that include these fungi.

These mushrooms are also used in dietary supplements and personal care products, demonstrating their versatility.

How to try it: Incorporate various mushrooms into your favorite recipes to find your preferred type of mushroom.

Making hydration a lifestyle

The focus on hydration has evolved into a prominent topic of conversation and a visible social trend. This increased awareness is reflected in a 36% rise in order share for electrolyte drink powders in 2024. Social media platforms are filled with visuals of stainless steel tumblers and water bottles, particularly among younger generations, showcasing these items as part of a daily routine. This visual trend underscores how consumers are embracing hydration as a lifestyle choice, with specific tools and products playing a key role.

The interest in diverse hydration options is also evident in the 7% increase in coconut water purchases. This suggests a growing exploration of ways to incorporate beverages into daily habits beyond traditional water consumption.

How to try it: Add electrolyte drink powders to your water or drink coconut water daily.

The tinned fish take over

Tinned fish has emerged as a notable trend, gaining traction across social media and influencing purchasing habits. This surge in popularity is evident in the increased order share for canned mackerel, up by 74%, and sardines, up by 13%. These pantry staples are moving beyond simple convenience, as tinned fish platters and innovative recipes capture the attention of Gen Z and millennials.

This trend aligns with the #tomatogirl aesthetic, which celebrates classic and nostalgic foods, emphasizing rustic simplicity. Incorporating tinned fish into meals echoes this trend, showcasing a growing interest in accessible, affordable and flavorful cooking. The versatility of tinned fish is also a key factor in its appeal, as it can be used in a variety of dishes, from casual snacks to elaborate spreads. This adaptability makes it a practical option for both weekly meal planning and special occasions.

How to try it: Order a selection of canned mackerel and sardines, then experiment with flavor pairings and recipe styles to find your favorite one. Try this canned tuna pasta salad recipe for a refreshing bite or this creamy tuna dip, which is perfect for a late-night snack with crackers.

Exploring global flavors

The culinary landscape is significantly transforming, with international flavors being integrated into everyday meals. This shift reflects a broader cultural trend of embracing diverse culinary traditions as global cuisines, particularly those with Asian influences, gain prominence in consumer preferences and grocery lists.

Island escapes

A noticeable trend in consumer preferences is the rising popularity of tropical fruits and flavors. This trend is driven by a desire for new and exciting culinary experiences, with consumers increasingly interested in exploring flavors that evoke a sense of island escape. Fruits such as dragon fruit, guava, ube, tamarind and guanabana are gaining traction, reflecting a growing appetite for diverse and exotic tastes. 

The interest in these tropical flavors is particularly strong among younger shoppers, who are part of a culturally diverse generation with rapidly evolving flavor preferences. They show a heightened interest in tropical fruits, with 88% expressing a desire to try these flavors.

Data shows that nearly half of Gen Z and millennials express interest in fruity flavors, with a strong preference for tropical options. This aligns with trends indicating that flavors like ube and guanabana are poised for further growth. Specifically, 75% of Gen Z and 73% of millennials are interested in dragon fruit. Interest in guava, tamarind, ube and guanabana follows closely. Latinx shoppers also demonstrate a strong interest in these flavors, with 46% interested in tamarind and 31% in guanabana. 

How to try it: Taste test dragon fruit, guava, ube, tamarind or guanabana to see which tropical flavors you enjoy the most.

Asian sweet treats

Asian candies and sweet treats are experiencing a surge in popularity, captivating snack enthusiasts with their unique flavors and textures. These treats offer a distinct alternative to traditional Western candies, providing a novel and engaging snacking experience. The growing interest in Asian pop culture, including K-pop, anime and Korean dramas, is contributing to this trend as fans seek to experience the snacks featured in their favorite shows and media.

This growing interest in Asian flavors extends beyond candies, with items like milk tea (+75%), kimchi (+8%) and frozen Asian buns (+93%) also experiencing a notable increase in popularity. This surge highlights how cultural diversity and culinary innovation are becoming integrated into everyday dining. 

The expanding appetite for international flavors is also driving creativity in food production and distribution, leading to a wider selection of Asian ingredients and packaged foods available in grocery stores. The appeal of Asian candies in particular lies in their diverse flavor profiles, which often incorporate ingredients like matcha, lychee, mango, tamarind, red bean and sesame. 

How to try it: Look for candies featuring unique flavors like matcha, lychee or red bean, and experiment with different textures.

The joy of home cooking and baking

There's a noticeable shift in consumer behavior, with a renewed interest in cooking food at home. This trend reflects a desire for hands-on culinary experiences and a return to the fundamentals of food preparation, emphasizing the satisfaction derived from creating meals from scratch. Notably, this resurgence is also fueled by the realization that cooking at home can significantly reduce food expenses compared to frequent dining out. 

Baking from scratch resurgence

This inclination toward home baking is evident in the increased purchase of staple ingredients such as bread flour and wheat berries. This trend aligns with a broader movement toward “homesteader” lifestyles and a desire for less processed foods, where individuals seek to control the ingredients and processes of their meals.

Additionally, there's a surge in at-home pizza making, as seen in the increased purchase of 00 flour (+45%) and pizza sauce (+9%). This highlights the appeal of creating personalized culinary experiences at home, where individuals can customize their meals to their preferences.

How to try it: Host a make-your-own-pizza night, which involves making the pizza dough and sauce from scratch.

Butter boards: The new cheese plate

A new trend has emerged in the world of entertaining: Butter boards are gaining popularity as an alternative to the traditional charcuterie board. This trend, which originated on social media platforms like TikTok, has quickly expanded its reach, capturing attention across various media outlets. The concept involves spreading butter on a board and adding various toppings to create a visually appealing and shareable appetizer.

A broader interest in butter has accompanied the rise of butter boards as a culinary focus. This is reflected in the increased visibility of butter on restaurant menus and in the availability of specialty butters. The butter board trend showcases how social media can influence food trends and spark a renewed interest in familiar ingredients. This trend has grown beyond its social media origins, with many now using it as a way to entertain.

How to try it: Create your own butter board at home with a variety of herbs, spices and other ingredients. 

Pâtisserie perfection

Home bakers are increasingly exploring complex pastries, driven by a desire for artisanal creations. Accessible online resources and a growing market for specialty baked goods fuel this trend. Industry projections indicate significant growth, with the global bakery market expected to nearly double from $513.17 billion in 2023 to $919.9 billion by 2032. This reflects a rising consumer interest in sophisticated baked goods.

Specialty bakeries are also meeting this demand, offering unique flavor combinations and global influences. For example, sourdough is experiencing a surge in popularity, as data indicates it will remain the biggest and fastest-rising trend in the bakery industry through 2025, with a 40% predicted spike in consumer interest globally. The growing vegan dessert market further demonstrates this trend toward specialized and complex pastries.

How to try it: Utilize online tutorials and virtual baking classes to learn new techniques.

TikTok food trend research

Social media platforms, particularly TikTok, have become a significant driver in shaping food trends. These trends, often characterized by their visual appeal and ease of replication, rapidly gain popularity and influence consumer preferences. The platform's dynamic nature allows for the swift dissemination of culinary ideas, leading to a variety of unique and engaging food trends.

Let’s break down some of the most popular TikTok food trends:

• Sleepy girl mocktail: It’s a food trend featuring a tart cherry juice and magnesium drink, which is promoted for its potential sleep-enhancing properties. It's a simple nighttime beverage gaining traction for its relaxation benefits.
• Swedish candy: This trending food showcases Swedish candies' unique flavors and textures, often sour. The videos highlight the experience of trying these distinct sweets, sparking curiosity among viewers.
• Chamoy pickles: It’s a culinary creation that involves coating pickles in chamoy and sometimes Tajín. It's a bold flavor combination that creates a tangy, fiery snack.
• Food flights: For our entertainers, this food trend presents a curated selection of small portions of various foods, often desserts or appetizers, arranged for tasting. It's about sampling a range of flavors and textures in a single, visually appealing experience.
• Scrambled pancakes: This trend transforms traditional pancakes into a scrambled egg-like dish. The cooked pancake batter is broken apart and mixed, creating a different texture and eating experience.
• Strawberry salsa with chocolate chips: For this popular food, you’ll pair chopped strawberries with homemade chocolate chips. It's a surprising combination of flavors, creating a sweet dip.
• Dubai chocolate: This trend highlights the rich, decadent chocolate bars and treats originating from Dubai, often featuring unique fillings and presentations. Videos focus on the luxurious and indulgent experience of consuming these chocolates and making Dubai chocolate at home.
• Frozen gummy bears: This trend involves freezing gummy bears mixed with sparkling soda. This process makes them larger, changing their texture to a chewier, more concentrated treat. The freezing process alters the gummy's consistency, creating a novel snacking experience.

How to try it: Experiment with each trend and share your own creations and experiences on social media. 

The future of shopping through Instacart

Now that you're an expert on the exciting world of food trends, it's time to bring those culinary adventures into your daily life. Remember the vibrant flavors and diverse ingredients we explored, from the energizing kick of turmeric beverages to the unique textures of functional mushroom dishes and the innovative fun of butter boards.

You can easily recreate these experiences and discover new favorites, all from the comfort of your home. Shop for all your ingredients directly through Instacart to cut down on shopping time. Enjoy the convenience of testing trending foods without leaving your home.