Instacart Celebrates Mother’s Day with Care for New Moms and Gifts for Every Mom

Bringing a newborn home marks a special new chapter and transition for many families. Whether you’re a first-time mom or navigating the world with multiples, the first few months can sometimes feel overwhelming. That’s why this Mother’s Day, Instacart is providing new moms with the extra support and care they deserve with $0 delivery fees (service fees apply) through a free three-month Instacart+ membership*. 

And for all moms, whether new or seasoned, Instacart is offering a variety of thoughtful gifting options so the people in their lives can help make their day as special and stress-free as possible.

A Helping Hand for New Moms: Free Instacart+ Membership

Motherhood can be a beautiful journey, but there’s no doubt that the sleepless nights, endless diaper changes, and figuring out a new routine can be overwhelming. To help ease the transition, we’re honoring new parents with the gift of care: three free months of Instacart+. New parents can sign up here and will receive an email to claim the offer. It’s our way of taking something off moms’ plates – we take care of the groceries so they’re free to focus on the moments that matter. 

This Instacart+ offer will bring new moms a variety of benefits, including:

• $0 delivery fees (service fees apply) on orders of $10 or more, Costco orders or $35 or more, and eligible restaurant orders of $25 or more.
• An included subscription to Peacock at no additional cost, perfect for comforting late-night feeds with a favorite TV show or movie.
• A complimentary subscription to New York Times Cooking** at no additional cost, making it easy to find quick, delicious recipes when time is short.
• Family Sharing, so members can share $0 delivery fees with up to three people in a Family account.

Instacart’s support for newborn moms comes to life through Trapped, featuring the realities of navigating the transition from mothering little ones:

With Instacart+, new moms can order everything they need at once for delivery in as fast as 30 minutes – whether it’s diapers, formula, or even mom’s favorite snacks – because moms deserve convenience wrapped with care.

Celebrate All Moms with the Perfect Gift, Delivered through Instacart

Instacart’s Mother’s Day Gifting Hub makes it easy to find a thoughtful, special gift for mom with same-day delivery – perfect for last-minute gifters! 

Here are some gifting ideas that will bring a smile to mom’s face, ensuring she feels cared for in all of the right ways…

• Beautiful Blooms: Add fresh-cut flowers to your cart to brighten mom’s day and make her feel loved every time she sees them. Fun fact: Mother’s Day is the #2 day*** for flower purchases on Instacart throughout the year!
• A Delicious Start to Mother’s Day: Order everything you need for a picture-perfect brunch – rich coffee, fresh juices, flaky croissants, eggs, and bacon – to start mom’s day off right.
• Self-Care Essentials: Give the gift of luxurious self-care with skincare products, bath supplies, hair masks, robes, and more.
• Indulgent Treats: Gift something indulgent, like ingredients for her favorite cocktail, mocktail, or a decadent dessert you know she’ll love.

Make it a Gift! If you’d like to send a gift directly to mom’s door, simply choose the "make this order a gift" option. You'll be prompted to enter your recipient's name and phone number, pick a festive digital card image, and add a personal message. Once you place the order, Instacart sends a notification to the recipient, allowing them to schedule delivery for a convenient time, view your special message and track the gift's arrival—in as fast as 30 minutes!

Instacart Is Here for Moms, Every Day

Instacart is here to simplify life so moms can focus on the things that matter most – whether that’s taking a well-deserved break, doing a hobby or something they love, or spending quality time with family and friends. 

So whether you’re celebrating Mother’s Day with a newborn in your arms or you’re looking for the perfect gift for a special mother figure in your life, we’re here to help because all moms should feel cared for and celebrated. 

Happy Mother’s Day! 

*Free 3 month trial of Instacart+ auto-renews into a $99/year subscription. Limited to the first 50,000 sign-ups. Expires 5/31. Terms apply..

**Only annual Instacart+ members can redeem a coupon for a one-year complimentary subscription to New York Times Cooking available upon activation of the offer valid through 05/30/25 at 11:59PM PT. 

***Instacart calculated the share of orders that contained flowers for every day in 2024 to create a ranking of the most popular days to order flowers.