Cheers! Instacart Expands Alcohol Delivery Experience for Customers Across the U.S.

Alcohol delivered to your door in as fast as an hour. Ima-gin that!

We’ve expanded our alcohol delivery experience for customers in the U.S., making Instacart one of the largest online delivery and pickup marketplaces for alcohol in the nation. As part of the expansion, customers in 14 states, as well as Washington D.C., can now have alcohol delivered in as fast as an hour from national, regional and local grocers such as Albertsons, Kroger, Publix, Schnucks, Sprouts Farmers Market and Stater Bros., as well as wine and liquor speciality stores like BevMo!, Binny’s Beverage Depot, and Total Wine & More in select locations. Instacart customers in participating states will now also see a new in-app banner that makes it easier to shop directly from beer, wine and spirit “aisles” of select retailers on the Instacart marketplace.

Our new alcohol shopping experience comes following the gradual rollout of the offering, which we kicked off with a small number of retail partners and have grown substantially over the course of the last year. With the expansion, alcohol delivery via Instacart now reaches more than 40 million households across the U.S. and is available from nearly one-third of our 300+ retail partners. Instacart alcohol delivery is available today in California, Connecticut, Florida, Illinois, Kentucky, Massachusetts, Minnesota, Missouri, North Carolina, Ohio, Oregon, Texas, Virginia, Washington, and Washington, D.C. We will continue rolling out alcohol delivery to customers in more states as it is permitted. In addition to locations where alcohol delivery is currently available, customers in Nebraska and Michigan can expect to have access to alcohol delivery through the Instacart marketplace in the coming months. In states where alcohol delivery is already available on the marketplace, we will be working with existing and new retail partners to add alcohol inventory to their Instacart storefront throughout 2019.

To purchase alcohol through Instacart, similar to purchasing groceries and other household essentials, customers go online to https://www.instacart.com or open the Instacart mobile app, select their city and store, and search for beer, wine or spirits to add to their virtual basket. Customers ordering alcohol via Instacart must be over the age of 21 and are required to present a valid government ID at the time of delivery.

Instacart is currently accessible to more than 80% of U.S. households, and in all 50 states, and more than 60% of Canadian households. Instacart partners with more than 300 beloved national, regional and local retailers, and serves nearly 20,000 different grocery stores across more than 5,500 cities.