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Tech & Innovation

Say Hello to Heather Young, Research Manager

What do you do? I started as a team of one in 2017 and now I’m building a research team to support the 20+ product teams we have at Instacart! How did you get into...

Aug 18, 2021

Read time: 4 min

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Tech & Innovation

Say Hello to Himani Amoli, Design Manager

What do you do? Currently, I lead the design team that builds products for Instacart Shoppers. We’re a team of 8 that’s passionate about making products that improve the Shopper experience and help them earn...

Aug 18, 2021

Read time: 7 min

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Tech & Innovation

Say Hello to Brendan Peppler, Research Operations Specialist

What do you do? I support Instacart’s team of researchers by recruiting participants for user studies, facilitating survey outreach, organizing team resources, and promoting team findings internally at Instacart. How did you get into the...

Aug 18, 2021

Read time: 4 min

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Tech & Innovation

Say Hello to Genesis Silva, Senior Brand Designer

What do you do? I help develop the Instacart visual identity and enforce it across all touchpoints of our multi-sided marketplace. I’m working to not only establish a really an authentic voice but ensure that...

Aug 18, 2021

Read time: 5 min

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Tech & Innovation

Say Hello to Rafe Chisolm, Senior Product Designer

What do you do? I’m a Senior Product Designer on the Instacart Acquisition team, focused on growing our customer base. We always want to reach new people, so we work with paid placements, SEO, virality,...

Aug 18, 2021

Read time: 7 min

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Tech & Innovation

Say Hello to Victoria Weidenbaum, Senior Product Designer

What do you do? I’m a designer on the Shopper Success team, where we work on improving communication, help, education, and feedback for shoppers. How did you get into design? I had a long journey....

Aug 18, 2021

Read time: 4 min

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Tech & Innovation

Say Hello to Sofia Perez, Brand Copywriter

What do you do? I team up with fellow designers to write the copy for marketing and product design. How did you get into copywriting? As soon as I learned to read I fell in...

Aug 18, 2021

Read time: 7 min

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Tech & Innovation

Say Hello to Serena Wu, Senior Product Designer

What do you do? As a Senior Product Designer on the Consumer Growth team, I focus on building the best first-time experience for new customers, from signing up to placing that first order. Previously, I...

Aug 18, 2021

Read time: 8 min

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Tech & Innovation

Say Hello to Anabelle Roeser, Marketing Designer

What do you do? I like to say I make things thoughtfully beautiful. As a marketing designer at Instacart, I design customer-facing marketing materials, from digital ads to social media content, emails, and print advertising,...

Aug 18, 2021

Read time: 5 min