Voice of the Customer: Why Premium Ice Cream Makers Choose Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs.
At Instacart Business, we deliver the supplies your business needs when you need them. We work hand in hand with dedicated food service professionals who juggle complex procurement challenges while maintaining the highest quality standards. From sourcing fresh dairy ingredients that keep recipes consistent across locations to managing supply chains that can make or break menu items, we provide the platform and tools to help you succeed.
Today, we're speaking with Jason Arthur, Procurement Manager at Van Leeuwen Ice Cream. Learn how Van Leeuwen solved a critical supply chain challenge by leveraging the flexibility and convenience of Instacart Business.
Instacart Business for Small-Quantity Dairy Orders
Van Leeuwen faces a challenge familiar to many food service professionals: traditional dairy suppliers demand order minimums that don’t align with Van Leeuwen’s actual needs across their scoop shop locations.
Seeking a solution to this constraint, Van Leeuwen discovered Instacart Business, a platform that eliminated procurement barriers.

After implementing Instacart Business, Arthur leveraged:
Small batch ordering for whole milk and heavy whipping cream without waste
Freedom from prohibitive minimums that didn't align with actual needs
Reliable delivery scheduling that supports consistent production
Access to quality dairy from trusted grocery store partners nationwide
Van Leeuwen’s experience reflects the reality many food service professionals face: finding suppliers who understand that premium quality doesn't always mean massive quantities. We're proud to support procurement managers like Jason who are focused on maintaining excellence while managing practical operational constraints.

Get Exactly What You Need With Instacart Business
Whether you're managing ingredient sourcing for a growing artisan brand or overseeing procurement for established food operations, you can access fresh, quality supplies exactly when your business needs them — starting with a free Instacart Business profile!
Our customers love:
Delivery in as fast as one hour from 1,800+ retail banners nationwide
Not having a prohibitive order minimum that force over-purchasing of perishable ingredients
Flexible ordering that adapts to your actual production requirements
Access to fresh products from trusted retailers
Payment flexibility with business invoicing and 30-day net terms*
*Payment terms subject to application and approval
Get started by creating your free Instacart Business account today!
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Instacart is the leading grocery technology company in North America, partnering with more than 1,800 national, regional, and local retail banners to deliver from more than 100,000 stores across more than 15,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.



