Voice of the Customer: Why Healthcare Providers Choose Instacart Business for Patient Food Support Programs

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs.

At Instacart Business, we deliver the supplies your business needs at the moment you need them. More importantly, we support healthcare professionals who are making a real difference in their communities through compassionate programs that address critical human needs.

Today, we're putting the spotlight on a major academic medical center in the midwest who runs an innovative emergency food initiative that ensures patients who are food insecure have access to healthy groceries within 24 hours. We'll explore how they use Instacart Business to efficiently order and deliver nutritious food to patients in need.

Healthcare Heroes: Instacart Business for Medical Outreach

In healthcare, reliable access to nutritious food is a critical social driver of health. At one of the Midwest's largest healthcare providers — the outreach team addresses this need directly through their various emergency food and resource programs. 

Their program manager explains that their program serves patients who lack food for the immediate future and have no clear way to obtain it. 

As the program grew, they noticed distinct patterns in demand. Patient needs typically spike at month's end when SNAP benefits run out, creating busy periods with multiple orders daily. The seamless transition to Instacart Business has made managing this fluctuating demand much easier.

With a growing caseload of 30+ patients monthly and increasing identification of qualified food insecure patients, they needed a more efficient ordering system that could scale with their expanding program. With Instacart Business, this customer was able to create specialized order guides for patients with different dietary needs, such as those with diabetes or hypertension.

After onboarding Instacart Business, this customer leveraged:

• Order guides that streamline placing orders for patients with different dietary needs
• The option to add additional users, allowing team members to place orders when she's out of the office
• Unmatched store selection across the health system’s entire service area, ensuring service to all patients
• Reliable delivery in as fast as one hour for patients in immediate need

Learn how to create order guides, add team member seats, and get more from your Instacart Business account by visiting the Instacart Help Center.

Get Healthcare Support Delivered With Instacart Business

Whether you're managing emergency food assistance programs or coordinating healthcare supply deliveries on behalf of patients, you can get the items you need whenever you need them — starting with a free Instacart Business profile.

Healthcare organizations love:

• Delivery in as fast as one hour from 1,800+ retail brands nationwide
• Centralized visibility across your team with multiple user accounts
• One-click bulk receipt exporting for grant reporting and expense management
• Tax-exempt purchasing in eligible states
• Wider selection than other platforms, ensuring service to patients in any location

Get started by creating your free Instacart Business account today!