Smarter Tools, Faster Fulfillment: How Instacart Business Is Powering Growth for Businesses and Distributors in 2025

At Instacart, we believe modern business procurement should work better for everyone - whether you're a business stocking up for daily operations or a distributor looking to expand reach and streamline order fulfillment. That’s why we’ve continued to evolve Instacart Business into a robust grocery tech enablement partner, helping to democratize access to enterprise-grade tools and supply chain solutions for organizations of every size.

In the first half of 2025, Instacart Business launched a suite of new tools and services that are improving ordering, visibility, speed, and flexibility for all players in the B2B supply chain. Here’s a look at how our latest updates are making it easier for businesses to buy and for suppliers to sell and deliver via Instacart.

Simplifying Payments, Adding Flexibility and Maintaining Controls 

We know that many businesses have strict internal payment requirements and need flexible payment options to manage cash flow effectively. We also know that as more people within an organization start to use Instacart Business for their purchasing, controls and oversight become even more important. We’re excited to announce a suite of tools that make payment, procurement, and spend management easier: 

Pay-With-Invoice: Easily manage all Instacart Business orders in individual or monthly consolidated invoices, control cash flow with net-30 day payment, and seamlessly integrate with existing organizational payment processes.

• "Instacart Business's new invoicing capabilities have made it easier for us to scale purchasing while maintaining visibility and control. It’s a seamless experience that supports our rapid growth." - Vivid Seats 
• "Having access to invoicing through Instacart Business has helped streamline our purchasing process and simplify expense tracking across the 50+ orders we place each day to support families enrolled in programs like Medicaid and SNAP." - ThriveLink 

Spend & Order Controls: Business admins can now set spend limits at different time increments (per-order, daily, weekly, or monthly) to enforce procurement policies. For even more control, admins also have the ability to enable order approvals for users to ensure that all orders meet business standards and needs. 

• "We use Instacart Business to support a wide range of programs across our 28 Centers of Community Well-Being. The new order approvals help our procurement lead manage resources responsibly without sacrificing convenience and time." - YMCA of Metropolitan Los Angeles

Business order information: Admins can now define custom fields to gather information from buyers when they place orders, allowing information such as cost centers, purchase orders, departments and order purposes to be collected. Admins can see the business order information for all orders by their team to better understand the purchasing behavior and track orders according to their needs.

These tools are purpose-built to bridge the gap between what buyers need to operate efficiently.

Maximizing Benefits and Cost Savings for Businesses

At Instacart, we know that every dollar counts when running a business,and we’re committed to helping our partners get more out of every order. Whether you're stocking office supplies, managing multiple locations, or simply looking to streamline operations, our tailored programs are designed to unlock real value.

Instacart+ Sharing: Instacart+ is a great solution for organizations who want to make the most of their purchasing on Instacart Business, where they can save delivery fees on every order and get 2% credit back on orders of $250 or more. We’re making it easier for businesses to now purchase Instacart+ memberships for their entire organization at a heavy discount with Instacart+ Sharing. For just $99 a year you can share your Instacart+ membership with up to five people in your organization. More people in your organization? We have additional tiers with options for up to 1,000 users - reach out to business@instacart.com to learn more. 

• "The new Instacart+ tiers let us equip our team with unlimited free delivery and 2% credit back—without having to pay per seat. Now our Sales and Marketing teams can send samples and gifts nationally and same-day without paying any delivery fees" - SunButter

Chase Ink Business Customers: Instacart is proud to offer additional cost-saving opportunities for business customers who are Chase Ink Business Cardmembers. With benefits including three free months of Instacart+ and monthly $20 in-app credits, we’re helping businesses easily stock up on essentials for their employees and customers.

Referral Perks: Businesses can now earn credits to use on their future Instacart orders by referring their own customers who place orders through the business’ unique link. This feature supports a wide range of use cases, from coaches referring players to help with nutrition needs to cooking schools referring their customers to buy recipe ingredients after class.

Transforming Operations for Distributors and Suppliers

Instacart Business continues to support the full B2B supply chain, enabling faster, smarter fulfillment for both suppliers and the businesses they serve. Our latest rollouts and partnerships deliver greater flexibility and expanded options to help businesses stay stocked and ready.

Rapid Fulfillment from Distributors: We’ve broadened our distribution tools with solutions like Will Call Delivery, a same-day fulfillment service that allows distributor sales reps to arrange rapid deliveries from their warehouses with just a few taps. Designed to integrate seamlessly into existing workflows, this white-label solution ensures urgent supply needs are met quickly and reliably—whether a restaurant is short on ingredients before dinner service  or a coffee shop needs milk in the middle of the morning latte rush. 

Expanded Marketplace Selection: In addition to faster fulfillment from distributor warehouses, businesses can now benefit from expanded selection on the Instacart Marketplace, thanks to new retail partnerships. For example, URM Cash & Carry, a business resource for grocery products, will be launching on the Instacart Marketplace, increasing product availability for business customers seeking reliable alternatives when distributor inventory is limited or unavailable.

Enhanced Storefront Capabilities for Retailers: We’re also making it easier for retailers to serve business customers through their own digital storefronts. Business-friendly features are now available to all retailers using Retailer Storefronts, our white-label e-commerce solution. Retailers like Woodman’s Markets have already enabled these features to support organizations like restaurants, offices, and facilities through their Retailer Storefronts-powered websites and apps. These tools are now empowering all Retailer Storefronts customers to unlock new B2B revenue opportunities while improving the shopping experience for business buyers.

With these updates, Instacart is giving suppliers, distributors, and retailers the tools they need to respond to business customers' supply needs in real time, whether it's fast delivery, broader selection, or robust online shopping features.

Our 2025 updates go beyond new features - they’re about building a connected ecosystem that simplifies procurement and empowers distribution. And we’re just getting started. In the second half of 2025, we’ll continue to invest in platform capabilities that help both sides of the marketplace grow together. Learn more about how Instacart Business can support your organization by visiting instacart.com/business.