Working with Instacart Ads: ONE Brands + Tinuiti

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives. 

In this article, we look at a successful partnership between ONE Brands and Tinuiti. Since launching on Instacart Ads with Tinuiti, ONE Brands has seen:

• Click-Through Rate (CTR) increase by 40%
• Average Daily Impressions grow 2.5X since the beginning of the year
• Average monthly spend more than double
• Return on Ad Spend (ROAS) for 4-packs that is 2x ROAS for single items

ONE Brands,  founded in 1999 by Ron McAfee, took their passion for staying in shape and developed the perfect snack bar — providing exceptional taste, texture, and ingredients with zero compromises and even fewer regrets. 

Tinuiti is a leading independent performance marketing firm with nearly $3 billion in digital media under management and over 950 employees, including industry-leading experts in search, social, marketplaces, CRM and email marketing and more. Tinuiti understands that success requires both strategy and channel expertise, deploying a proprietary suite of marketing intelligence and media activation technology.  

As an existing client of Tinuiti, when ONE Brands decided to invest in Instacart Ads to improve their performance on the Instacart marketplace and grow their digital presence, Tinuiti was their clear choice. 

“Tinuiti has been a fantastic partner ideating and executing our digital strategy through the years. Their team is full of sharp, creative, entrepreneurial minds and they have been invaluable to our digital success.” -Donte McCrary-McClain / One Brands

Continuing their relationship with Tinuiti meant working with a trusted partner to maximize the impact of their investment on the Instacart platform. ONE Brands worked with Tinuiti to identify key items and flavors to promote on the Instacart marketplace. Tinuiti learned through analysis that ONE Brands experienced better ROAS and performance for 4-pack SKUs vs. single or 12-pack SKUs. 

Based on this learning, they were able to focus their investment around key 4-pack items to generate a better ROAS and drive more attributed sales. Average monthly spend now is more than 2x the monthly average in the beginning of 2021. 

“Instacart presents a massive opportunity for retailers and brands to reach a national audience while they shop on Instacart’s website or app. Instacart’s scope and size offer brands a unique understanding of the ecommerce landscape and an incredibly rich data set to further analyze how customers are shopping. Because users must be signed in to see retailers and ads, your ads will show up only to relevant audiences.

“If you’re a retailer or brand with products on the Instacart network, you need to start advertising on Instacart.”  -Elizabeth Marsten / Tinuiti

Ready to get started advertising on Instacart? Then partner with us. 

To learn about how Tinuiti can help you grow your Instacart business, please visit https://tinuiti.com/what-we-do/our-services/instacart/.