Wildwonder: Sparkling Growth on Instacart

Wildwonder makes delicious sparkling drinks that offer a healthy alternative to soda with botanically and culturally inspired flavors like Guava Rose and Raspberry Lychee. Their drinks have bold fruit flavors and gut-supporting prebiotics and probiotics. Every can is filled with real fruit and brewed herbs–and is USDA Organic, under 40 calories, and only 6 grams of sugar. 

Embracing Instacart for Expanded Reach

Wildwonder started advertising on Instacart during the spring of 2022, bringing the reimagined healing drinks of founder Rosa Lia’s grandmother to consumers shopping on Instacart. At the same time they were able to rapidly expand their footprint, growing from from 500 to over 4,000 stores. 

"We recognized early on the growing demand for convenient grocery options and knew Instacart was the perfect platform to meet that demand," said Steven Chen, Director of Operations, Wildwonder.

Sparkling Results with Instacart Ads

Advertising on Instacart has yielded significant results for Wildwonder, driving incremental purchases and increasing velocity at top retailers. The company has steadily scaled their spend since starting ads with Instacart while maintaining a strong return on ad spend (ROAS) of 3-4x. 

“We initially joined Instacart through an ad program supporting women owned businesses,” said Chen. “As an AAPI and women owned business, it’s always great to see partners like Instacart uplifting brands like ours.”

Wildwonder’s marketing strategy exemplifies a holistic approach to brand building, creating touch points across digital and physical realms to keep the brand top of mind for consumers.

“Instacart is the perfect marketing vehicle for omnichannel brands like Wildwonder - we can drive brand awareness online that in turn supports our retail channels, and vice versa,” said Chen. “It truly bridges digital and IRL marketing efforts.”

*Prior results do not guarantee future outcomes. Timeframe of results includes Q2 ‘22 to Q1 ‘24

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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