Saffron Road Campaign Generates 68% Incremental Sales Lift

Saffron Road is America’s largest brand in “Better for You” animal protein-based frozen dinners. They deliver clean-label, high-quality, and ethically sourced products that respect cultural traditions from around the world. 

Saffron Road was an early adopter of Instacart Ads and has been running ad campaigns since 2019. With their products sold in 25,000 stores nationally and in most major retailers, consumers shopping for groceries online through the Instacart app were likely to do so from a retailer carrying Saffron Road. This made advertising on Instacart a natural fit to their approach. 

As online grocery evolved, Saffron Road’s partnership with Instacart grew. With the two teams engaging in close collaboration, sharing feedback, offering actionable insights, guidance, and value-added opportunities, the brand has driven notable performance on Instacart.  

“Our partnership with Instacart has reached new levels of success,” said Kate Tayloe Pearson, CMO, Saffron Road. “The Instacart team listens to our feedback and provides the guidance we need to meet our business goals. The collaboration has been instrumental.”

Saffron Road recently partnered with Instacart to run an incremental sales lift study to establish the causal sales impact of their sponsored product ads. Lift tests compare the sales of two randomly selected groups, one with consumers exposed to the ads being tested and a control group that is not.

For Saffron Road, the study established through best-in-class causal methodology their sponsored product ads drove a 68% incremental sales lift^*. 

“The lift test provided compelling results for the effectiveness of our ad efforts with Instacart. It confirmed that not only do our ads drive incremental sales on Instacart, but also that we are able to exceed  their current benchmarks by 53 percentage points,” said Kate Tayloe Pearson. “We plan to re-evaluate our budget and lean further in for the remainder of the year. We are laser focused on bringing new customers into our brand and converting new buyers to loyal buyers to drive long-term growth.” 

*Prior results do not guarantee future outcomes. Incremental lift test date range 01/01/2024 - 02/11/2024

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