Rip Van Delivers Sweet Success with Instacart x Thrive Market

Rip Van is a brand dedicated to revolutionizing the snack aisle with low-sugar treats made from natural ingredients. Their products contain less than 50% of the sugar found in leading cookies, allowing consumers to enjoy snacks that combine great taste with a better-for-you approach.

Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, has recently grown to more than 1.6 million members. They previously announced joining the Instacart Ads ecosystem with their new retail media network powered by the Instacart Carrot Ads solution. Through this partnership, they were able to create a more personalized member experience, and drive value for the high-quality and sustainable brands on its platform. 

This partnership enables brands like Rip Van to extend their reach beyond the Instacart marketplace, directly to Thrive Market’s e-commerce experience.

Rip Van targets Thrive Market

Rip Van began advertising on Thrive Market to increase visibility among better-for-you snack buyers and to capitalize on Thrive Market’s alignment with consumers who prioritize health, quality, and sustainability.

"This advertising effort fits into our broader strategy of expanding our online presence in a scalable and sustainable way," said Santiago Fabiani VP of Growth & Strategy, Rip Van. "Thrive Market attracts health-conscious consumers who value better-for-you, low-sugar snacks, making it an ideal platform to introduce our products to the right audience and drive incremental growth."

Instacart Ads Manager provides a seamless experience

Instacart Ads Manager is a self-service tool for brands to set up and manage their ad campaigns. The team at Rip Van found the tool to be intuitive and easy to navigate. They leverage optimized bidding to gather insights and maximize efficiency. 

"Initially, we let Instacart optimize bidding to collect data and refine our campaigns. While we experimented with manual optimizations, we found that automated bidding continued to deliver the best performance," said Fabiani. 

Impressive Results and Consistent Growth

Rip Van’s advertising efforts on Thrive Market have delivered strong results. Since launching ads on Thrive Market, Rip Van has seen a sales increase of over 15% while maintaining high efficiency, with an average ROAS of 3x.

“Compared to other media buys, Thrive Market ads via Instacart have proven to be an efficient channel for driving both conversion and new customer acquisition within a highly relevant audience.”

Rip Van’s experience with Thrive Market illustrates the power of targeted retail media for driving measurable business impact. With a strong focus on better-for-you snacking and targeted placement alongside Thrive Market’s health-minded audience, Rip Van has set a clear path for sustained growth and success.

Prior results do not guarantee future outcomes. 

This post contains product claims and descriptions provided by the featured third-party brand. Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by the featured brand.

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