Mission Meats Finds Success on Thrive Market with Instacart Ads

Mission Meats, a brand dedicated to clean-ingredient meat snacks for busy families, has found great success advertising on Thrive Market through Instacart Ads. They’ve been able to connect with both new and returning customers in a more impactful and targeted way, achieving impressive results in a competitive market. 

From the Brand: A clean-eating mission

Founded in 2015 with the goal of providing nutritious, high-quality snacks, Mission Meats offers 100% grass-fed beef sticks and 100% free-range turkey sticks with a commitment to simple, recognizable ingredients. With options for regular 1oz sticks and smaller, kid-friendly versions, they aim to make clean eating accessible for families on the go.

By staying true to their mission of using zero harmful additives or hidden chemicals, Mission Meats has cultivated a loyal customer base while continuing to grow its reach.

A strategic bet on Instacart x Thrive Market

Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, has seen great success, growing to more than 1.6 million members. They previously announced joining the Instacart Ads ecosystem with their new retail media network powered by the Instacart Carrot Ads solution. Through this partnership, they were able to create a more personalized member experience, and drive value for the high-quality and sustainable brands on its platform. 

This partnership enables brands like Mission Meats to extend their reach beyond the Instacart marketplace and onto the retail media networks of highly relevant retailers, like Thrive Market, whose members align well with their target audience. 

Leveraging Instacart Ads, Mission Meats were able to set up ad campaigns to run specifically on Thrive Market and connect directly with Thrive Market’s engaged audience.  

Mission Meats began advertising on Thrive Market as part of their strategy to expand their brand presence, tapping into different categories to garner new-to-brand sales, while also re-engaging their existing customer base. 

“Advertising on Thrive Market via Instacart Ads equipped us with the capabilities to get in front of our ideal customers in a hyper-targeted way, which was previously impossible,” said Nick McCann, Founder, Mission Meats. “We were able to deploy retail media ads on Thrive Market in a similar way to all of our other channels and we plan to heavily invest here going forward.”

When defining their ad campaigns, Mission Meats optimized towards new-to-brand percentage of sales and new-to-brand ROAS while also ensuring they had search coverage for returning customers. They focused on sponsored product ads for its propensity as a conversion tactic. 

Mission Meats ad campaigns drive results

By leveraging Instacart Ads to target consumers shopping on Thrive Market, Mission Meats introduced their products to a receptive audience. Their ad campaign increased brand awareness and drove new-to-brand sales.  

“We have had great success introducing new parents to our kids grass fed beef sticks with a new-to-brand sales percentage that is 2x higher than other equivalent sales channels for the same products and keyword types,” said McCann. 

Thrive Market: A Key Channel for Growth

Mission Meats’ advertising success on Thrive Market represents a crucial element of their marketing strategy. By using the robust advertising capabilities of Instacart Ads, they were able to align their marketing efforts with their overall mission: delivering clean and nutritious snacks to families everywhere.

As they continue to grow, Mission Meats’ experience with Thrive Market serves as a powerful example of how retail media, combined with the right strategies, can drive transformative business outcomes.

Prior results do not guarantee future outcomes. 

This post contains product claims and descriptions provided by the featured third-party brand. Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by the featured brand.

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