MadeGood Finds Sweet Success on Instacart: Driving Growth with Optimized Ad Strategies

MadeGood has reimagined what allergy-friendly snacking can be. The brand creates organic treats that are both deliciously craveable and free from all nine major allergens. Their mission goes beyond just making great-tasting granola bars, cookies, and crackers – they're building a more inclusive world of snacking, one mindfully crafted bite at a time. Through years of strategic advertising on Instacart's platform, including optimized bidding and targeted campaigns, MadeGood has consistently achieved strong ROAS while introducing their wholesome snacks to new households across North America.

“We started advertising on Instacart in 2020, as the demand for on-line grocery shopping took off,” said Liz Green, Strategic Account Manager, ECommerce, MadeGood. “We wanted to be able to enable our consumers to get MadeGood products no matter where or how they shop.”    

“Ecommerce channels like Instacart are a big and growing part of our business. It’s a great fit for our target demographic and a key part of our media strategy as our business grows,” said Liz Green, Strategic Account Manager, ECommerce, MadeGood. “Our brand also over-indexes with e-commerce shoppers in the category, and we’re seeing this trend continue to grow in 2025.” 

With a delicious pipeline of innovation coming to market in 2025, including items in the granola snack and cracker categories, MadeGood aims to continue to nourish the connection between people, planet and food, so that more people can experience fulfillment.

Prior results do not guarantee future outcomes. 

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