Little Leaf Farms Achieves Extended YoY Growth

As a pioneer in controlled environment agriculture, Little Leaf Farms has established itself as a leading brand of sustainably grown packaged salads in the U.S. The company is transforming traditional farming methods to deliver consistently fresh, crisp leafy greens to consumers through its innovative greenhouse technology. Their product line encompasses a variety of greenhouse-grown lettuces and convenient salad kits designed to meet evolving consumer preferences.

Operating 40 acres of advanced automated greenhouses in Pennsylvania and Massachusetts, Little Leaf Farms maintains year-round production capabilities. Their proximity-based distribution model ensures freshness throughout their extended shelf life.¹

Strategic Growth With Instacart

The partnership between Little Leaf Farms and Instacart began in early 2020, coinciding with both the widespread adoption of online grocery shopping and Little Leaf's expansion of their Massachusetts facility by five acres.

Driving Measurable Results

“We’re proud to have earned a spot on Instacart’s Fastest Growing Emerging Brands List for the second year in a row! In 2024 we saw 29% year-over-year sales, which was especially exciting following our 2023 milestone of 68% year-over-year sales,” said Pinault. 

Little Leaf Farms also continues to expand its distribution footprint, which means focusing on introducing new consumers to their fresh greens. Another area where Instacart Ads can help — ad campaigns can be optimized for new-to-brand sales. In the case of Little Leaf Farms, their campaigns generated 27% new-to-brand sales. 

Looking ahead to 2025, which marks their tenth year in business, Little Leaf Farms is positioning itself for continued growth. Plans include another 10-acre greenhouse expansion at their Pennsylvania facility, supporting their mission to increase market presence and provide fresh, sustainable leafy greens and salad kits to a broader consumer base.

¹More information on the Little Leaf Farms approach: “Little Leaf follows a process which stands in stark contrast to most lettuce on grocery store shelves today, which travels thousands of miles before it reaches the store, with every day spent on the truck sacrificing both fuel and freshness. Little Leaf believes in fresh, leafy greens for all, and at Little Leaf Farms, they’re making that mission a reality 365 days a year.” For more information, visit littleleaffarms.com or @littleleaffarms.

Prior results do not guarantee future outcomes. 

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