Instacart Empowers Brands with AI-Powered Tools

Today, we’re thrilled to announce the launch of AI-Powered Landing Pages, the first step in a series of AI-powered tools we plan to deploy designed to help advertisers drive performance and succeed against their business goals. 

We are committed to empowering brands of every size to succeed. We provide solutions for brands to acquire new-to-brand consumers, maximize sales, generate brand awareness, and inspire out-of-aisle sales. Our off-platform solutions help brands turn their social, CTV, and open web channels into shoppable ones that can put the advertised products in the hands of consumers in as little as one hour. 

Brand-specific pages help power this great consumer experience. These are shoppable storefronts that display a curated list of brands’ products consumers can directly add to their carts. 

Pages serve as a brand’s landing page on Instacart, merchandizing products in different collections and providing a location to direct their ads on and off Instacart. 

Prior to AI-Powered Landing Pages, brands created pages manually in Ads Manager. While this ‘got the job done’ it was a manual process that took teams away from their core responsibilities. 

In addition, brands had several decisions to make when setting up their pages — choosing what products to feature on the page, determining how to group them in product collections, and writing copy. These decisions took additional time and were often made with limited resources. 

We saw an opportunity to add efficiency through automation and help brands better optimize their pages by leveraging the power of AI and Instacart’s powerful first-party data. 

Introducing AI-Powered Landing Pages

Imagine being able to create a high-performing, custom-branded landing page in just minutes leveraging our first-party data — no tech expertise or lengthy design process required. That’s the promise of AI-powered landing pages. You can curate captivating shopping experiences for your consumers in the form of streamlined landing pages that enable consumers to explore your brand and add your products to cart in just a few quick clicks.

To create your AI-powered landing page —  select what products you want to feature and let our AI build out shoppable carousels of your products with custom copy, tailored to your brand and audience. Make desired edits, click submit, and you’re done. You get time back in your day to reinvest in growing your business and the benefits of a landing page built to work best for your brand. 

With AI-powered landing pages, you can quickly: 

• create a destination for all your channels that is shoppable
• provide a great experience for your customers — wherever you engage with them you know they are sent to a clean, professional, and shoppable page featuring your most relevant products that leverages the unrivalled fulfillment experience Instacart provides
• utilize machine-learning and AI technology to automate and outsource decisions on product merchandising and landing page copy

Why this matters for brands just like yours

Whether your brand is just starting out, introducing new digital channels to your marketing mix, in its growth phase expanding distribution and reaching more households, or an established player looking to optimize your tactics, AI-powered landing pages represent a valuable opportunity. 

The time-savings on creating pages benefit brands of all sizes; AI-powered pages make it easier for you to quickly create landing pages. That benefits you when you create your very first landing page on Instacart so all your channels have a shoppable landing page to be directed to. It also helps you create multiple pages for more advanced tactics, like creating pages for seasonal and brand moments, new product launches, and even campaign-specific pages. 

Beyond the efficiency unlocked with AI-powered landing pages, early results from our pilot projects show there are performance benefits too. 

Celsius, makers of refreshing energy drinks, leveraged an AI-powered landing page within a display campaign focused on winning over new consumers. The AI-powered landing page increased campaign attributed sales 20% relative to a manually curated page^*.  

“It was very quick and easy to create the AI-powered landing page,” said Sage Gorby, E-commerce Marketing Manager at Celsius Holdings, Inc. “And we were really impressed by the increase in attributed sales that we saw when using the AI-powered page. AI holds a lot of promise and it’s great to see a concrete example of how it can benefit us.” 

Instacart empowers brands with cutting-edge technology

We’re committed to providing our brand partners with the best solutions and tools available that leverage the most promising technologies, such as ML and AI. We anticipate that these tools will be powerful for emerging brands, which typically have smaller teams and fewer resources to dedicate to optimizing their advertising tactics, and large advertisers, who are tasked with managing a complex portfolio of products. 

See what our AI tools can do for you

Ready to level up your landing page on Instacart? AI-powered landing pages are now live in Ads Manager — tell your brand story now. And if you’re not already advertising on Instacart, get started here.

^*Prior results do not guarantee future outcomes.