immi Drives Triple-Digit Growth with Instacart Ads

immi, the maker of high-protein, high-fiber, low-carb, and plant-based instant ramen, has achieved remarkable growth utilizing Instacart Ads. This challenger brand has leveraged the platform to connect with new customers, drive in-store retail velocity, and fuel its nationwide expansion.

From the Brand: Reinventing a Global Favorite

Founded with a mission to transform the $50 billion instant ramen industry, immi set out to tackle the chronic health issues tied to traditional products. By offering nutritious instant ramen options made entirely from plant-based ingredients, immi has modernized a pantry staple.

Today, immi’s ramen can be found in thousands of retail stores as their vision of improving global health and creating a joyful eating experience has enabled them to cultivate a loyal consumer base that continues to grow.

A Strategic Investment in Instacart Ads

To support its rapid retail growth, immi turned to Instacart Ads to bridge online engagement with in-store purchases. Advertising on Instacart has proven to be a high-ROI driver for immi, allowing them to scale campaigns effectively year-over-year while boosting their presence across national retailers.

“We started advertising on Instacart because it was one of the most directly attributable and high ROI ways to drive online traffic towards in-store purchases,” said Kevin Lee, Co-Founder of immi.

By doubling down on Instacart Ads, immi has consistently driven retail velocity and built on the strength of partnerships with key grocery retailers.

Results and Growing Momentum

With the support of their agency, QBR Media, immi has experienced triple-digit YoY total sales growth on Instacart, fueled by The Instacart Ads ecosystem extending immi’s campaigns to e-commerce sites via Thrive Market and Sprouts RTD. 

“We’re seeing tremendous growth in our retail business and Instacart advertising allows us to directly measure the impact of online Instacart spend to our retail velocity performance,” said Lee.

Their push for new-to-brand Sales and driving velocities has been complemented by a strategic retargeting campaign to ensure a balance of new and returning customers.

Driving Future Ambitions

By aligning with the data-driven tools provided by Instacart, immi is demonstrating how retail media platforms can accelerate growth and bring innovative products to wider audiences. Instacart will remain a core component of their marketing playbook as they expand distribution and introduce exciting new products. 

Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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