Earthbound Farm Ties Product Innovation Back to Earth Month with Instacart Partnership

Earthbound Farm, a trailblazer in the organic food movement since its founding in 1984, has become one of the most recognized names in organic produce through its commitment to sustainability, innovation, and uncompromising quality. By leveraging digital platforms like Instacart, the brand is cultivating a new wave of growth and setting benchmarks for success in the organic market. While Earthbound Farm is passionate about sustainability year-round, Earth Month offers a unique opportunity to double down on the fact that consumers are craving real food, with clean ingredients, and packaging solutions that are better for our planet.

Leading the Organic Revolution and Sustainability Innovation

What began as a small farm on 2.5 acres of backyard land in Carmel Valley, California, has grown into become a modern-day leader in the organic food movement. Earthbound Farm remains steadfast in its mission: to grow fresh, GMO-free produce without synthetic pesticides while protecting the planet through sustainable agricultural and packaging practices. Their first-to-market plant-based tray is crafted from recycled plant fibers to maintain the freshness of your greens while significantly cutting down plastic usage by 95%. Peel and reseal technology ensures you don’t have to sacrifice convenience for eco-conscious living.

Celebrating Earth Month with Instacart

This Earth Month, Instacart and Earthbound Farm will bring sustainability to the table. To help kick off their new campaign, the brand is partnering with Instacart to inspire, customers to make greener choices by showcasing how simple and to make greener choices. 

The new campaign, “From Earth to You,” was designed to showcase the simplicity and flavorful combinations that Earth naturally provides consumers, while connecting consumers back to both the farmers who grew the product and the Earth’s role in shaping Earthbound Farm’s products. Whether it is power greens, baby arugula, spring mix, baby spinach or 50/50 mix, consumers can rest easy knowing they aren’t sacrificing quality to be eco-friendly with Earthbound Farm.

To make the decision even easier, Earthbound Farm is offering Instacart customers free greens, in their new plant based packaging, with the promo code FromEarth2You at checkout while supplies last.* 

The Shift to Instacart: Meeting Shoppers Where They Are

With more consumers shopping for groceries online, Earthbound Farm turned to Instacart Ads to connect with consumers throughout their shopping journey online.

“Instacart gave us a powerful way to speak directly to consumers at the point of purchase,” said Christina Barnard, Director of Marketing at Earthbound Farm. “Through our partnership, we were able to amplify product awareness and drive real-time decision-making regardless of the consumer’s retailer’s preference. 

Instacart’s platform also offered the brand a unique opportunity: to demonstrate demand for its products and drive data-backed growth in distribution. 

A Close Partnership with Instacart

Collaboration has been a cornerstone of Earthbound Farm’s success on Instacart. The brand maintains a tight connection with Instacart’s team, ensuring access to platform best practices, beta opportunities, and insights into where they stand against competitors. 

“The share and penetration data we receive from Instacart is critical in our decision-making process,” said Barnard, “especially for decisions around where and when to showcase product innovations like our plant-based trays.”

What’s Next for Earthbound Farm?

Earthbound Farm is committed to ramping up its digital marketing efforts to support category growth and maintain its leadership in the organic space. With plans to introduce new product innovations and take on critical issues like plastic reduction, the brand is doubling down on its promise to serve both consumers and the planet. 

By leaning on trusted partners like Instacart, Earthbound Farm will continue to bring it’s sustainability story to life in a way that resonates deeply with consumers. Earthbound Farm is poised to continue evolving its offerings while remaining at the forefront of organic innovation to drive category growth. 

*Taxes, fees, and terms apply. $5 off your $5 purchase of eligible items while supplies last. Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements. Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers. 

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