Cibo Vita Snacks on Success with Better-for-You Brand

Nature’s Garden, the flagship brand of Cibo Vita, is a leader in the trail mix and fruit snack categories. Crafted from carefully sourced natural ingredients, they make snacks designed for busy, on-the-go lifestyles. With a focus on digestive wellness and functional benefits like immune support, their snacks offer great taste with better-for-you benefits.

They started advertising on Instacart in 2021 to support in-store sales across retailers and enhance their omnichannel marketing strategy. They targeted increased brand awareness and a better connection between online and in-store presence and customer experience. 

“Since the beginning, we have seen consistently impressive sales growth that has contributed significantly to our overall success,” said Omer Pehlivan, E-Commerce Manager, Cibo Vita.  “The platform has been instrumental in supporting our product launch plans and driving sales in stores, helping us connect with shoppers more effectively and expand our reach.”

The success of Cibo Vita landed them on our list of Fastest Growing Emerging Brands in 2024. The annual list celebrates fast-growing brands that have been able to combine great products with effective marketing strategies to build awareness, encourage trial, acquire new-to-brand consumers, and generate incremental sales using Instacart Ads. 

“Advertising on Instacart plays a vital role in our overall marketing strategy by supporting our omnichannel sales and marketing efforts. It helps us drive brand awareness with an always-on approach to engaging consumers and enhancing their shopping experience across channels.”

Cibo Vita has identified e-commerce channels as an important, growing part of their business that consistently outperforms traditional sales channels. They believe this reflects the trend of increasing online grocery purchasing. They remain committed in their marketing strategy to leverage platforms like Instacart to meet consumers where they are.

Next up for Cibo Vita, continued expansion of their best-selling product lines while working to increase distribution across traditional retailers. They are also exploring opportunities to enter novel categories, ensuring they are ready to meet the evolving needs of their customers. 

Nature’s Garden are redefining snacking by disrupting traditional categories with innovation, quality, and taste. Their motto, “Snack with Purpose,” reflects their commitment to natural, sustainable options that benefit both the consumers and the environment. By balancing affordability, quality, and taste, they prove that better snacks don’t require compromises.

Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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