Beliv US: Scaling Beverage Excellence Through Instacart Ads

Beliv US, a beverage company renowned for its innovative drink offerings, has been leveraging Instacart Ads to drive impressive growth and enhance visibility for its premium nectar brand, Petit. With a vast portfolio of beverages enjoyed in over 30 countries, Beliv has successfully integrated digital advertising into its marketing strategy, ensuring it connects meaningfully with modern consumers.

Expanding Reach for Petit with Instacart

As online grocery shopping continued to rise, Beliv US recognized an opportunity to strengthen the presence of its flagship product, Petit, a premium nectar beverage, among parents and households. In conjunction with its "Too Good To Be Fruit" campaign, the company began advertising on Instacart to leverage the platform’s ad tools for boosting visibility and trial.

“Instacart has been instrumental in helping us establish Petit as a leading choice in the nectar category,” said Desiree Sanchis, VP of Marketing at Beliv US. “ This platform is part of our consumer purchase journey and we integrated to be an effortless experience that drives relevance, recognition and sales of our products. 

Exceptional Results Drive Confidence

“In 2024, we grew our sales on Instacart 10X and achieved 4x return on our ad spends (ROAS) on the platform. Instacart has been instrumental in helping us scale efficiently, attract new customers, and drive repeat purchases,” said Sanchis. 

The success wasn’t limited to Petit. Big Easy Pop, a carbonated extension of the brand’s kombucha lineup, doubled its expected repurchase rate within the first three months and exceeded awareness metrics by 20%, further showcasing how Instacart Ads can influence consumer behavior. 

A Collaborative Approach with Instacart

Beliv US collaborated tightly with Instacart to optimize ad campaigns continuously. They utilized many features, including keyword targeting and promotions, and reviewed detailed analytics with the Instacart team to stay agile. By refining its strategies, Beliv US achieved consistent performance improvements. The result was an incredibly successful 2024 on Instacart for Beliv US. 

The Importance of E-Commerce in Beliv’s Growth

Beliv US’ embrace of e-commerce channels like Instacart has been instrumental in meeting the growing demand for online grocery shopping. Consistent momentum through 2024 underscores the importance of such platforms in the company’s strategy, with Instacart playing a key role in driving incremental sales, experimentation, and customer engagement.

What’s Next for Beliv?

Moving forward, Beliv plans to scale Petit’s presence on Instacart through new product innovations, strategic promotions, and expanded distribution. The company also aims to enhance its digital marketing efforts further, ensuring it reaches a broader audience and strengthens its position as a trusted name in online grocery stores.

With a commitment to quality, convenience, and innovation, Beliv Us’s journey with Instacart highlights how retail media partnerships can transform business outcomes and take brands to new heights.

Prior results do not guarantee future outcomes. 

This post contains third-party claims and advertisements.  Instacart does not make any representation as to the accuracy or suitability of any of the information provided herein by our third party advertisers.

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