Market 32/Price Chopper Expands Takeout Meals & Catering Service with FoodStorm by Instacart

Enhanced online ordering and fast pickup offer greater customer convenience across all Market32/Price Chopper locations

SCHENECTADY, NY, March 20, 2025 – Market 32/Price Chopper has enhanced its takeout meals and catering capabilities across all 129 store locations through an expanded partnership with FoodStorm, Instacart’s order management system (OMS) that is purpose-built for grocery catering and prepared foods. FoodStorm’s newly redesigned platform delivers a more seamless ordering experience, making it easier than ever for customers to browse meal options online, place orders in advance, and pick up their freshly prepared foods in-store—all while enjoying quicker turnaround times.

“With the growing demand for high-quality, convenient meal solutions, we’re excited to offer a more streamlined catering and takeout experience through FoodStorm,” said Blaine Bringhurst, Market 32/Price Chopper president. “We are committed to leveraging innovative technology to improve how we serve our customers. Whether planning meals for the week or hosting a special gathering, this upgrade makes it easier to enjoy what they want from an expanded selection of freshly made, delicious offerings, when they want it.” 

"We're committed to empowering retailers with technology that enhances the customer experience while driving operational efficiency," said Rob Hill, General Manager of Order Ahead at Instacart. "Our expanded partnership with Market 32/Price Chopper demonstrates how Instacart’s comprehensive order management system can transform the prepared foods experience. By streamlining operations behind the counter and creating a more intuitive customer ordering journey, we're helping Market 32/Price Chopper meet the rapidly growing consumer demand for convenient, high-quality meal solutions." 

FoodStorm enables customers to browse a wide variety of takeout and catering options, from holiday meals and platters to game-day favorites and everyday dinners. Key features include:

• User-friendly online ordering: A refreshed, intuitive interface that makes it easy to find and order meals.
• Flexible pickup scheduling: Customers can choose from available 30-minute pickup timeslots for added convenience.
• Secure online payment: Orders can be paid in advance, allowing for a smoother, faster pickup experience.
• Real-time order updates: Customers receive automatic order confirmations, pickup reminders, and follow-up communications.
• Expanded availability: Select catering and takeout meals are now available with shorter lead times for added convenience, including 24-hour lead time on game day favorites such as pizza, wings, subs, and more.
• Special savings opportunities: The platform facilitates online value exclusives, such as the current two (2) pizzas and two (2) pounds of wings for just $34.99 and receiving $5 off any order of $50 or more with offer code MARCH5 through the end of March.

The integration of FoodStorm by Instacart’s e-commerce capabilities not only enhances the customer experience but also optimizes in-store operations. With automated order management and improved communication tools, store teams can better anticipate demand, reduce wait times, and efficiently fulfill orders.

Market 32/Price Chopper first partnered with Instacart for same-day delivery in 2017, and have powered their e-commerce websites and apps with Instacart's Storefront Pro since 2019. This latest enhancement builds on Market 32/Price Chopper’s commitment to quality, convenience, and innovation, ensuring that customers can enjoy fresh, ready-to-serve meals whenever they need them.

For more information or to place an order, visit takeoutmeals.pricechopper.com. 

FoodStorm is part of Instacart’s Connected Stores offering, a suite of in-store enterprise technologies designed to bridge the online and in-store shopping experience. To learn more about Connected Stores, visit: https://www.instacart.com/company/retailer-platform/connected-stores.

About Market 32/Price Chopper

Based in Schenectady, NY, Market 32/Price Chopper operates 129 Market 32 and Price Chopper supermarkets and one Market Bistro, employing 16,000 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. The American-owned company, founded by the Golub family in 1932, prides itself on longstanding traditions of innovative food merchandising, cutting-edge brand development and store design, leadership in community service, and cooperative employee relations. For additional information, please visit www.pricechopper.com.

About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.