Driscoll’s Drives Strong Brand Lift and ROAS with Meta Advertising Leveraging Instacart Targeting
Fresh berries are booming—up 10% YoY in early 2025 on Instacart—and Driscoll’s tapped into this momentum by running a high-performing Meta campaign powered by Instacart first-party targeting and measurement.
Connecting Brand Lift to Sales
Driscoll’s aimed to connect awareness-building media with measurable results. Using Instacart off-platform ads on Meta, the brand was able to reach produce buyers who hadn’t recently purchased raspberries or blackberries—bridging the gap between upper-funnel reach and lower-funnel sales.
“It helped bridge the gap between brand awareness and direct sales,” said Spencer Axton, Shopper Marketing Manager at Driscoll’s.
A Model for CPG Success
Driscoll’s results highlight the power of pairing Instacart targeting & closed-loop measurement with Meta’s full-funnel capabilities. It’s a blueprint for modern CPG brands aiming to turn awareness into action.
Prior results do not guarantee future outcomes. This post contains third-party claims and advertisements.
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Instacart is the leading grocery technology company in North America, partnering with more than 1,800 national, regional, and local retail banners to deliver from more than 100,000 stores across more than 15,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.
